Most authors try and get a few great blurbs about their book to include on the back cover.  While that is not a bad idea, also consider including a number of reviews within the book itself.  Here are some tips to help make it easy:

1.  Try and get reviews long before you submit a final manuscript to your publisher or get reviews to your publisher before their final go-to-print deadline.  

2.  When someone does a book review for you, keep a copy of their entire review, their name, their book name(s), their email address, website, phone or address!  If you don't keep all the contact information you can, it can be VERY difficult to track your reviewers down months down the road when you need them!  Their email address may have changed, so it's important to keep all possible contact information.

3.  Submit 1-3 sentences that have the strongest impact from each review as blurbs to be included in your book.  They should be placed before the table of contents.     Put "Praise for (Book Title)" at the top of the first page of blurbs.  Aim for 3-4 pages of these blurbs.  This way, people open your books, read the blurbs right away, which will help them start reading your book with positive thoughts.

4.  Make sure to include the reviewer's name and their website (or book title if they are also an author).  This gives THEM additional exposure for free, one of the reasons people like to do book reviews. 

5.  Make sure to tell your editor to place them right before the Table of Contents.  Reviews can also be put in the back of the book, but it's best to have them in the front.  

6.  When your book appears on the publisher's bookstore, email the reviewers asking them to post their review there.  

7.  When your book is on Amazon.com and other book sites, wait until you see the "add your review" link for your book, and then email them again, asking them to post their reviews on these sites as well.

8.  You can continue getting reviews long after your book has been published.  Ask people who have read your book to post a review on all the websites.  

9.  Don't forget to post the full text of all your book's reviews on your own website!

10.  If you missed the opportunity to include reviews with your final edits in your current book, keep these tips handy so you'll be prepared for your future books!

About the Author:  Michelle True writes poetry, non-fiction and memoir.  She is a published and self-published author, facilitates writing and publishing workshops, leads poetry-writing and memoir-writing groups, organizes and hosts an annual multi-author event, mentors high school students, performs book editing and book reviews,  publishes a newsletter for writers (http://groups.yahoo.com/group/writeonnewsletter) and is a member of the Steering Committee of the Chicago Writers Association (www.chicagowrites.org).     She has also hosted an Internet radio talk show podcast and published an internet poetry magazine.  Her website is www.michelletrue.com.  She can be reached at michelleailenetrue@yahoo.com.